Photo: Baron Philippe de Rothschild SA
Mouton Cadet is one of Bordeaux's most recognizable brands, and at 86 years old one of its longest running.
This week it heads to the Cannes Film Festival, where the wine will be served at a specially-designed rooftop bar to mark the 25th anniversary of its association with the event.
I spoke recently in the Medoc with Hugues Lechanoine, managing director for brands at Baron Philippe de Rothschild SA, and asked him about the strategy for the label.
Click here for a link to my Bloomberg News article.